Regional economic powerhouse Cebu is seeing a notable upswing in its property market, offering a wealth of investment prospects that are ripe for the picking.
Its robust economy, improved infrastructure, and thriving outsourcing and tourism sectors are driving the demand for residential, commercial, and mixed-use developments, solidifying Cebu as a prime hotspot for real estate investments.
This trend is expected to continue, especially as Central Visayas, which includes Cebu, emerged as the fastest growing economy in the Philippines last year, expanding by 7.3 percent, based on data from the National Economic and Development Authority (Neda).
Central Visayas’ impressive growth ranking as the fourth largest contributor to the national economy and the top region in Visayas and Mindanao showcases Cebu’s prowess as an economic powerhouse.
▪️Economic vitality
—Indeed, Cebu’s real estate market reflects the province’s economic vibrancy. From offices, commercial spaces to residential developments, there remains a sustained, healthy demand.
Joey Bondoc, director of Research at Colliers Philippines, pointed out that Cebu and Davao stand out as prime investment destinations in the Philippines.
“Cebu has the largest condominium and office stock outside of the capital region while Davao offers the biggest office and residential supply in Mindanao. National and homegrown developers continue to seize opportunities in Cebu and Davao and we attribute this to residents’ rising purchasing power, rising remittances from Filipinos working abroad, improving infrastructure connectivity, and the availability of skilled manpower, including those employed in outsourcing sectors,” Bondoc explained.
“These two locations will continue to be on the radar of foreign developers that are planning to establish footprint in the Philippines. Projects lined up by national and homegrown developers should excite investors and end-users in the years to come,” he added.
Trusted property brand Avida Land, the mid-market residential brand of property giant Ayala Land, is one of the players that has established itself as a formidable force in Cebu’s real estate sector.
To date, Avida Land has emerged as the leading value contributor in VisMin, generating P16.3 billion in sales, serving 3,477 customers in the last four years.
“Our product is backed by the most diversified and trusted property brand in the country, Ayala Land. Our properties have a proven track record of doubling and even tripling their worth, which translates to client’s wealth appreciation,” said Jennylle S. Tupaz, Ayala Land Vice President and Senior Estates Development Head for Central Luzon and VisMin.
Tupaz pointed out how Ayala Land has successfully transformed a swamp land into Makati central business district, a military base into Bonifacio Global City, and a sugar plantation into Nuvali—now all thriving, well-established, and sustainable mixed-use estates.
Important part of Ayala Land’s vision
This is also what Ayala Land has done in Cebu which, according to Tupaz, is one of the key locations “close to our heart.”
“Cebu has always been an important part of our vision in Ayala Land. In fact, it is home to one of our flagship estates. We transformed a golf course into the Cebu Business Park (CBP) that we know today, and the old Lahug airport, into the hip Cebu IT Park (CITP),” she said.
“Together, these two central business districts are key economic forces of the city and the province, providing more than 100,000 jobs, opening up more than 1,345 business establishments and housing 2,350 residents.
The CBP and CITP are home to some of the most prime and desirable real estate offerings,” Tupaz added.
Among these offerings is the Avida Towers Riala, a five-tower residential development master-planned with a Central Park and open spaces, allows residents to live without compromise. Located in CITP, the booming nerve center of Cebu’s flourishing tech scene, this Avida community is mere minutes away from offices, universities, and premier lifestyle destinations.
Across VisMin, Ayala Land has a strong presence, spanning 2,600 has. of which, 2,300 has have been launched in Cebu, Negros Occidental, Iloilo, Davao, and Misamis Oriental.
▪️Prime destination
There is no doubt that Cebu remains a thriving property investment hub, supported by robust economic fundamentals and strategic investments from key players like Avida Land.
As the region continues to grow, Cebu is poised to sustain its footing as an economic powerhouse and a prime destination for real estate investments.
Avida Land is the upper mid-income residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.
For more information and updates on Avida Land’s projects, visit their website at https://www.avidaland.com/, like and follow @AvidaLandPH on Facebook and Instagram, and @avidaofficial on YouTube.
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